Summary
Major Duties & Responsibilities:- Understand and assist in implementing company's strategic marketing plans to achieve corporate objectives. Manage the product development process from concept definition through to the end of a products life. Directs and performs all aspects of product development, product changes and product promotions including development procedures , specifying components, packaging and header design , product positioning, pricing , catalogue and sell sheet copy, training aides and point of purchase merchandisers. Regularly perform pricing and competitive analysis by customer channel and recommend strategies to improve market position, improve quality or reduce costs. Conduct and assist in market research activities to identify targeted business area regarding product lines. Create and supervise marketing plans and develop marketing activities / campaigns. Product market intelligence of competitor activities and execute timely plan to bea...